Ill let someone else answer your cleaning question, but ill tell you about vitamin E...
First off wait until its healed, seeing as most vitamin E comes in a gooey form its great for harboring bacteria. Im a burn survivor I had burns on 34% of my body out of that scars have taken up around 20%. After a talk with my doctor, she suggested vitamin E massages pretty much put it on the scar tissue and massage it out to straighten out the elastin and collagen, since then its gone down to about 15% she's said, for something that large its a ton and hard to relate to ears.
Anyways its simple once you've let it healed (or stretched it up and have waited a week or so so that you know it wont go down a size while your doing it), just apply the vitamin E generously you can get it in stick form like chapstick at walmart, then massage your lobes until its mostly gone, your not gonna get all of it and it should be shiny.
Ill give you my 2 cents about cleaning too seeing as ive already said so much, its fresh right? Neosporin foam cleaner, screw the top off and use a Q-tip to clean it, dont use it as foam its just messy, or H2Ocean is "the best piercing cleaner" but its really up to you. You can take it out after about 5 weeks if your super lucky most of the time it takes a good 10ish months give or take 2 or 3 to get a good heal, thats when you can take it out to clean. Leave it in and clean the front and back at least twice a day with whatever you want until then.
Or you can do a sea salt soak, look around you'll find out what it is on here. But thats generally only for a fresh piercing or a bad stretch, which you should never have BTW.
Have a good time stretching feel free to PM me if you have more questions